Effizient
time savings in the EU Horizon compliance process
The result of a clever pairing: smart process logic and content expertise.
Lean
Lean procedure.Full compliance.
From research to practice: The ETHaaS process combines decades of deep experience with ethical problems, with substantive expertise and current research results.
Safe
GDPR compliant
Compliant
EU AI Act-ready
developed to comply with current regulations
● About
- Digital since Atari
- BA Philosophy (Specializations: AI, Ethics)
- MBA Innovation Management + Futures Research
- 20+ years of digital media
- 10+ Years of Tech + SaaS Startups
- 3 years of Ethics Advisory projects for innovations/projects with Horizon funding
- Certified knowledge in media ethics, medical ethics, technology ethics, AI ethics, risk management, machine learning, GenAI, design thinking, and consumer neuroscience.
- Long-standing, reliable network of experts from a wide range of fields
Experience and expertise
Effective ethics assessments require genuine expertise. AND ethical competence.
15+
years of academic engagement with ethics (including engineering ethics, medical ethics, TIA), AI, innovation and technology
BA Philosophy, MBA Innovation Management, certificates and further training: AI in Healthcare (Stanford Medical School), NIST AI Risk Management, Design Thinking, Consumer Neuroscience
10+
years of experience in introducing new technologies and projects in the startup environment and in highly regulated deep tech contexts.
● Inner Workings
Streamlined process.Full compliance.
00
Kick-Off
In a joint kick-off workshop (1 - 3 hours, depending on complexity), we will discuss your company's/department's innovation project. The goal is to identify the implicit and documented knowledge about the project and to establish a shared understanding of the approach.
01
Knowledge
In Phase 1, the relevant information media, channels, and carriers are identified. Based on the results, suitable methods for compiling knowledge are derived. This is followed by the compilation of the information and finally its preparation for the ethics assessment.
02
Ethical Analysis
In this phase, the actual ethics/compliance assessment takes place: Based on the previously consolidated information, the ethical challenges are precisely identified, an ethics matrix is developed, and the content is systematically organized. An iterative approach promises the closest possible approximation.
03
Documentation & Reporting
Phase 3 consists of deriving recommendations from the ethics matrix. A debriefing and the formulation of the ethics advisor's report for the European Commission or the EU Horizon team conclude the process.
Founder/CEO, New Space / Deep Tech
Earth observation meets ethics assessment – that was just as new territory for us as the funding from the EU Horizon program as a whole.
Being able to establish the proof-of-concept framework for Matthias' Ethics-as-a-Service approach proved to be a win-win situation. It's unlikely that it would be possible to achieve this faster, with fewer internal resources, and simultaneously in such depth.
CEO, B2B SaaS Start-up
As a start-up, we don't have the resources for compliance projects that last for months. The EthaaS process allowed us to complete the ethics assessment for EU Horizon funding almost as an afterthought – the product team was of course involved, but could concentrate on its core work.
PL Digitalization, City Administration
In the public sector, many digitalization projects stumble over transparency requirements – often not only those of the regulatory authorities, but also those of the employees. The implementation of the EthaaS method has fostered greater understanding and sparked a new internal discussion on AI and responsibility. This has been a real added value.
● Deeper Dives
Insights
How does an ethics assessment work? Why do questionnaires play a role? How can AI support the process, and where should it absolutely not be used? What unusual cases provoke unusual questions, and what ethical frameworks actually underlie it all?The blog collects sketches, thoughts, deep dives into all things ethics assessments, and some glimpse into practice.